The Ben Hogan brand

My introduction to the name “Ben Hogan” came by the way of someone telling me I should get the book Five Lessons. At the time, I was fairly new to golf, a couple of years at the most, and most of my golfing experience had been on par 3s and short executive golf courses.

However, by the early 70s, I had became a big fan of the man for what he had overcame as much as what he had accomplished in golf. And, by the early 80s, had Hogan clubs throughout my bag, so it was only natural for me to start playing the Hogan ball and wearing a Hogan glove.

A lot has changed with the Hogan brand over the years, ownership of the company has changed hands eight times, and now it’s a direct to consumer equipment company. Saying that, and wishing them the best, when I think of Hogan, what comes to mind is the brand from the 80s, playing the clubs and balls, wearing their gear and of course, the first official PGA development tour, Ben Hogan Tour.